Soft swimbaits have become a mainstay in every serious fisherman’s tackle box in recent years. They are less expensive than their hardbait alternatives, are a lot more versatile and, most of all, ...

Cold temperatures and short days make bass, and bass anglers, lethargic. But hardy souls who brave the elements are rewarded with the biggest bass of the year. During winter, bass are looking to eat ...

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Tackle store shelves are teeming with every size, color, and shape of walleye lure imaginable. And if you're new to fishing for walleye, deciding on what baits to choose can be a daunting task. This ...

We're running the Flexi Jigs looking for that walleye bite! One rod has a chartreuse flex jig with a silver-white skoolie ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

There are hundreds of bass lures lining the compartments of my boat. I’ve spent a small fortune over the years collecting different lure designs, colors, and sizes to ensure that I’m ready for any ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...