"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

Chief marketing officers from True Religion, Shutterfly and Rambler weigh in on the importance of taglines in marketing campaigns.

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

Julio is a Senior Author for Collider. He studied History and International Relations at university, but found his calling in cultural journalism. When he isn't writing, Julio also teaches English at ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

“Forged by the Sea” is the Navy’s new tagline to be used in recruiting advertisements. The new tagline will be unveiled during Saturday’s Army-Navy football game. US Navy photo. “Forged by the Sea” – ...