The creator economy, forecast by Goldman Sachs to reach $480 billion by 2027, isn't just changing how we consume content—it's rewriting the rules of entrepreneurship entirely. What was once dismissed ...

Portland, OR, USA - Nov 11, 2024: Some of the most popular social media apps by number of monthly active users, including Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Telegram, Messenger, ...

Sign up for the daily CJR newsletter. Last year, concerns about online content creators displacing traditional journalists appeared to reach a fever pitch. A Pew ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

Juggernauts like Netflix face an existential challenge. Nimble, captivating content creators are gripping the attention of the world. These savvy influencers are taking away their fanbase to start ...

AUSTIN, Texas--(BUSINESS WIRE)--Treble, the premier earned media B2B technology public relations agency, today released its inaugural Creator Media Leaderboard identifying the top 40 independent ...

When Brazilian influencer Camila Coelho started on YouTube in 2011, the creator industry didn’t exist, she says. Originally a makeup artist, she began by posting videos for friends “to learn to do a ...

Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...

The Mandala Beach on the Cannes Croisette was a hive of budding business activity at the Lions Creativity festival this month. Sure, the Madison Avenue brands were strutting, as usual, and everyone ...

Boston’s mayor threw a Content Creator summit, a radio reporter became a TikTok star, and a songwriter realized her social posts pay better than her music gigs. Welcome to the news jungle—the media ...

The worlds of digital production, the creator economy and traditional media collided at the Digital Content Forum at the BFI on London’s South Bank this week. There’s a lot of introspection in legacy ...