Meta on Monday said it is rolling out its Meta AI chatbot within Threads' DMs, giving users a way to chat with the AI ...

Threads parental controls launch in the US this week, but Meta's own internal study — revealed at a 2026 addiction trial — ...

In May, Meta started testing Meta AI on Threads' public feed. Now, starting today, Meta is rolling out Meta AI to Threads ...

Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post Friday. The experiment marks Meta's first run at generating ...

After two years under Instagram head Adam Mosseri, Meta is officially handing off Threads to a new leader. Here’s what the change could mean for the app’s future. As first reported by Axios, Meta is ...

Meta is starting to test a new feature in Threads that lets users follow the same creators they follow on X, the company confirmed to TechCrunch. “We’re currently testing a way for you to find and ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion will ...

Meta said all "eligible advertisers globally" will be able to run ads on Threads, marking an expansion from the company's initial testing with a few U.S. and Japanese companies, which began in January ...

Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it said on Friday, as the app hits more than 300 million monthly active users ...

A few weeks after announcing the launch of ads on its newest social platform Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on the ...