Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

What you need to know: The fiith iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the ...

To help more golfers improve consistency on the greens, Titleist is expanding its AIM line of golf balls with new models and ...

The Titleist AVX is something new in golf balls for its parent company, even though certain sections of the country got a taste of it last fall. The thing is Titleist doesn’t generally do different, ...

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. What you ...

After some serious test marketing in warm weather climates, the new AVX from Titleist ($47.99/dozen) is now officially available to players across the country. Manufactured at the same facility in New ...

Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...

In the golf ball business, there is Titleist and everyone else. The slogan "the No. 1 ball in golf" has multiple meanings, but the statement easily can be supported by Titleist through retail ...

WHAT YOU NEED TO KNOW: The third iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on the cast urethane cover to produce the driver and iron flight of the ...