Business.com on MSN

Social media fails: Mistakes brands must avoid

Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies ...
Fast Company

Create an effective social media content plan in 5 steps

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey Social ...
Searchenginejournal.com

Generative AI And Social Media: Redefining Content Creation

Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has ...
Forbes

7 Social Media Platforms Content Creators Can Use Instead Of TikTok

Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. TikTok Ban notification and welcome back. Though the TikTok Ban lasted ...
Wall Street Journal

Social Media

LinkedIn has lured people leaving X and Facebook as content moderation and fact-checking there declined. I’m swearing off Instagram and X, where it’s too easy to get a distorted sense of the public’s ...

User-generated social media content has no direct impact on brand engagement: B school study

"Both FGC and UGC influence customer-based brand equity, but only firm-generated content's source credibility enhances brand equity; the credibility of UGC does not. Brand equity acts as a full ...