No, seriously — the automaker dropped the Prime designation for its plug-in hybrid (PHEV) models last year, opting for a self ...

Toyota’s preference for non-plug hybrids is by no means a new phenomenon. In 2007 when Chevrolet launched the original Volt concept, Toyota spokespeople were notable for some negative public comments ...

Since its U.S. release in 2000, the Toyota Prius has been the subject of both mockery and admiration. While some deride the hybrid for its inconspicuous look and lack of traditional power, others ...

The Prius Prime is a stylish, especially economical, practical, affordable and overall awesome daily driver, and yet it still remains unfamiliar to many — even those who you’d think would know better.