Meghan Markle's efforts to launch her American Riviera Orchard lifestyle brand have faced another obstacle. According to a report, the U.S. Patent and Trademark Office (USPTO) is now questioning the ...

The company is seeking at least $100 million for Lady Gaga’s alleged infringing use of the “Mayhem” mark. The performer’s new album, “Mayhem,” was released this month with a world tour planned. The ...

Meghan Markle has hit another snag with the launch of her lifestyle brand due to fresh trademark complications. Earlier this year, the Duchess of Sussex abandoned the original name, American Riviera ...

Meghan Markle’s lifestyle brand, American Riviera Orchard, faces another trademark setback as it tries to get off the ground. Just days after being denied a trademark for the brand name by the US ...

What do trademarks and brand protection mean? Trademarks and brand protection refer to legal measures taken to safeguard a company’s distinctive symbols, logos and brand identity from unauthorized use ...

Atlanta-based Smalls Sliders, an emerging quick-service concept, filed a lawsuit this week against competitor Smashburger over the look of Smashburger’s logo. The suit, filed December 2 in the U.S.

Trademarking visual elements, including logos, specific colors, fonts, and unique packaging, is critical to protecting a brand’s visual identity. These elements are often the first touchpoint with the ...

Brands using Gmail will soon be able to display their logos in emails without a trademark registration. Google now supports Common Mark Certificates (CMC), a new type of certificate being issued by ...

Forbes contributors publish independent expert analyses and insights. When you’re starting a company, you’re juggling a hundred priorities: building the product, hiring the team, raising money, ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...