Redwood City, California-based EA said its agreement with Massive, which Microsoft bought earlier this year, will include up to four video games. The first of those will be “Need for Speed: Carbon,” ...

Microsoft in-game ads might interrupt your next session. A new patent outlines a credit-based system to insert ads during ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Advertising and the video game industry have been intertwined for ...

It feels like game publishers have been toying with the idea of putting advertisements in their games for years, but no one has been brave enough to put their hand on the stove. Until now, that is. EA ...

Microsoft is planning to introduce advertisements into XBOX games on consoles and PC to monetize its gaming ecosystem and avoid further price increases. A recently registered patent outlines a system ...

Mohsen Baqery is a Staff Writer at GameRant based in Turkey. He primarily covers video game news while occasionally writing guides and listicles. Mohsen began his journey in video game journalism by ...

Xbox has caused quite a stir after filing a patent for ad integration in video games, which further muddies some already dark ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. In an announcement that is sure to unsettle players but please ...

Electronic Arts is charting out a bold new frontier in making players’ lives a little bit worse: in-game advertisements. In an interview with The Game Business, VP of advertising and sponsorship ...

Xsolla, a global commerce company, today announced it will be showcasing new channels for brands to engage with video game players, studios, and developers in New York City during Ad Week. Xsolla ...