In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one.

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

Coco Gauff said she 'wasn't mad' about a viral cartoon posted by the United States Tennis Association. The cartoon depicted Gauff and other American players in the style of 'The Wild Thornberrys.' ...

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

In a world where likes and shares are often seen as the ultimate markers of success, businesses are increasingly looking to dig deeper into the metrics that really matter. Viral marketing campaigns — ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...