J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts. Crate and Barrel’s virtual store is ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

Fashion slept on the e-commerce promise of the early web, but it doesn’t want to make the same mistake with the metaverse. Brands are racing to partner up, develop strategies, spearhead divisions and ...

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Need to learn how to adjust a treadmill? Not sure which espresso machine to buy? Or the difference between a Sony and a Canon camera lens? If you are buying online, Best Buy's "virtual store" in ...

Furniture retailer IKEA is looking for employees to work at its newest store, a virtual IKEA that exists entirely within the online gaming platform Roblox. The Swedish furniture manufacturer is hiring ...

To receive the Vogue Business newsletter, sign up here. High-priced bikes rest on plinths, lit dramatically from above and below with a wide berth of empty space. At first glance, the design of Ribble ...