The Spot:“Miller Lite introduces a beer bottle like no other beer bottle,” says an announcer. We see beer sloshing out of the bottle’s special, spiral-grooved neck. “It’s a brand-new way to taste ...
A short Brandweek article touting MillerCoors package innovations caught my eye recently. At a time when consumer product sales have slumped, manufacturers are looking to unveil new product or package ...
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