How do we see color in the first place? What color is a banana? Duh, it’s yellow. But what is yellow? Now that you mention it, how do we see color in the first place? That’s the series of questions ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This article is more than 4 years old. "If you want to ...

When it comes to appeasing your eyes while being mindful of your health, there’s nothing better than a platter full of colorful fruits! Pick a couple of red apples, bring in a few yellow bananas, put ...

Colors have both positive and negative effects on all of us, and seeing them can cause different reactions. For example, blue tends to have a calming effect, while red is associated with passion and ...