Pharma marketers are about to develop tremendous leg strength thanks to the defensive crouch the Food and Drug Administration has forced them into. By issuing a broadside of 40 Untitled Letters to ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

This was the headline of a great tool I recently previewed, called the HoneyBook Growth Guide. HoneyBook is a client management platform that helps freelancers and small businesses streamline projects ...

Tension: Agencies and marketers share the same goals but often operate by different values, creating friction instead of synergy. Noise: Endless expert takes and ever-changing trends can overwhelm ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

As Google continues to dominate the search engine market, there is one company that is giving them a run for their money: TikTok. While TikTok may be known primarily as a social media platform for ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is causing a ripple effect across partner ecosystems, creating a slew of ...

I work for Trimite Global Coatings, we are a specialist manufacturer of high-performance coatings and finishes for industrial and commercial use. Trimite is a specialist in a range of sectors, ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.” This isn’t mere snobbery. It ...

Advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid. The best ads are engaging, amusing and ...

Do marketers have a commitment to act in the face of climate change? After all, we’ve worked hard to sell a lot of the stuff that’s polluted our world. What’s our role now to help change things? I’m ...