B2B Marketing Magazine

B2B marketers: What will you do differently in 2018?

In 2017, many of us in B2B marketing started to think differently about what we do. We began to question much of the hype that dominates our profession as well as many of the assumptions we accept ...
Marketing

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...
Entrepreneur

Don’t Fall for These 3 Marketing Myths — Here’s What to Do Instead

Effective startup marketing goes beyond selling product features; it should focus on solving customer problems. Honesty in marketing trumps hyperbole to build lasting customer trust and avoid costly ...
B2B Marketing Magazine

What do AI and ChatGPT mean for humanity and for B2B Marketers – short and longer-term? (Part II)

Here’s our take on six key areas that we believe AI and ChatGPT will impact in a B2B Marketer’s typical day. We’re all necessarily in an “explore” vs. “exploit” mode when it comes to AI and ChatGPT, ...
The Drum

What every marketer should know about deep learning

AI continues to dominate the marketing conversation, but what do marketers really understand about it? What we do know is when it comes to artificial intelligence the terms machine learning, deep ...