On the surface, affiliate marketing (also known as performance marketing) seems simple. Brands offer affiliate partners a percentage of every sale or lead the partners generate via their online ...

There isn’t one right way to do marketing. The more I’ve dabbled in marketing, the more I’ve realized it’s a bottomless pit of possibilities. I also noticed the value of affiliate marketing, something ...

Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new ...

Affiliate marketing has been “a thing” for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn’t really start ...

In the rapidly evolving world of online entrepreneurship, finding effective systems and methodologies to streamline success is paramount. Enter Platinum X, an innovative program developed by Robby ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

In last week’s article, we looked at something we called the Affiliate Divide, a term we defined to describe the gap that separates, and the one that some cross, when they go from being independents ...

As brands evolve how they measure marketing impact, the search for more sophisticated performance and media strategies ...

Artists and art organizations often struggle to expand their reach and get their work seen by more people. Surviving in a crowded market and ensuring longevity can be tough, which is why marketing of ...

As brands look for smarter ways to connect editorial credibility with measurable sales, demand for specialist affiliate ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...