Google Ads’ new text guidelines feature begins rolling out

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Forbes

Google Facing Lawsuit Over Online Ad ‘Monopoly’ Today—Weeks After Major Court Loss: Here’s What To Know

Google returns to federal court on Monday over allegations the tech giant has manipulated the online advertising market, with the Department of Justice pushing to break up parts of the company’s ...
Searchenginejournal.com

Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...
Los Angeles Times

Google ad technology under fire: What the Justice Department wants a judge to do

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...
Reuters

Explainer: What does ruling on Google's illegal ad tech monopoly mean?

SAN FRANCISCO, April 17 (Reuters) - A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case ...
Search Engine Land

What to do when Google Ads performance declines

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...
TechCrunch

Google is bringing ads to AI Mode

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...