Just as BeautyTok was beginning to write off blondes as much too cheugy — a slew of it-girls went on to cement ultra-light, sunkissed, Pam Anderson-inspired blonde’s status as thee ultimate hair color ...

Bleached and over-processed hair can be a nightmare to deal with. The dryness and damage can leave you feeling frustrated, but fear not, there are ways to fix your hair and restore it to its former ...

According to Ikeda, “Keratin, collagen, and protein are all great ingredients to look for in a leave-in conditioner for bleached hair.” Ikeda explains that these ingredients help to build back broken ...

Bleach with caution: wait 3-8 weeks between sessions to let new growth appear and your hair recover. Avoid DIY double bleaching in a day; leave complex processes to the pros to prevent severe damage.

Bleached hair may be gorgeous in its lighter, more vibrant colour, but it strips the hair of protein and natural moisture. And the outcome? Dry, rough, brittle locks that are susceptible to breakage.

Hair bleaching is one of the most popular trends in contemporary haircare. Whether you're looking to go blond, color your hair bright, or simply add some highlights, lightening your locks will require ...