Artificial intelligence is having a transformative impact on every aspect of the creator economy, a market currently worth $250 billion and set to reach $528 billion by 2030. Currently, some of the ...

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for ...

Credit: Zain bin Awais/Mashable Composite; Paul Morigi/Cindy Ord/Paras Griffin/Frazer Harrison In just over a decade, content creators have gone from digital outliers to industry power brokers. What ...

If you're regularly on YouTube, you may already be shopping your favorite content creators' YouTube channels. YouTube Shopping was launched in mid-2023, marking a new chapter in the evolution of ...

YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag ...

If you've ever watched a video from your favorite food, gaming, or lifestyle YouTuber, you've probably wondered if you could turn your binges into a full-time career. It may sound easy, but you might ...

On Monday, YouTube announced that it will now allow creators and rights-holders to choose whether "third-party companies [can] use their content to train AI models directly in Studio Settings under ...