Right now, the Apple Watch Series 10 is available for just $299. That’s a full $100 off (-25%) the regular price and one of the best discounts we’ve seen so far this season. Whether you’re upgrading from an older model or buying your first smartwatch, this deal makes Apple’s newest and most feature-rich wearable a lot more accessible.

If you’ve been holding out for a truly great Apple Watch deal, your patience just paid off. The Apple Watch Series 10 has dropped to $299 at Amazon in an early Prime Day deal — a hefty 25% discount from its usual $399 price tag, and according to price tracker camelcamelcamel, this is the lowest price on record.