A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad ...

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

WWDC 2025, but low expectations and resilient progress highlight a tactical buy opportunity. Click for my AAPL update.

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

For now, Tim Cook can rest easy, but the T1 shows that tech is fast becoming the next battlefield in the Trump vs Tim saga.

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

A Catholic group is calling out Apple CEO Tim Cook and Apple TV+ in a letter demanding an apology and removal of a ...

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...