Capri Sun is launching "Moon Punch," a limited-edition "cosmically cherry-flavored juice" that will come in the brand's first-ever glow-in-the-dark pouch. Rolling out across the United States later this month, Moon Punch will come in eight different design pouches, each featuring one of the phases of the moon.

In celebration of the rare total lunar eclipse, also known as a "blood moon," happening on March 14, the beloved juice brand is releasing a cosmic new flavor

On March 14, residents of Earth will be treated to a celestial phenomenon: the Total Lunar Eclipse, in which our planet sits directly between the sun and the moon and causes the latter to be obscured by Earth’s shadow.

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

Capri Sun enters a new phase with the launch of Moon Punch – the brand’s first glow-in-the-dark pouch ahead of the Total Lunar Eclipse. For the first time, Capri Sun is turning the moon itself into a scannable code through Snapchat,

Capri Sun has launched its first-ever glow-in-the-dark pouch, known as Moon Pouch, in honor of the upcoming Total Lunar Eclipse. The Total Lunar Eclipse, also known as a Blood Moon, occurs when the Earth is fully positioned between the sun and the moon.