Ford pulls plug on all-electric F-150 Lightning pickup truck
Digest more
9hon MSN
Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans
Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.
The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.
2hon MSN
Ford Cancels Electric F-150 Lightning in $19.5 Billion U-turn, Declares EVs 'Have No Path to Profit'
Ford discontinues its award-winning F-150 Lightning electric truck, asserting large battery vehicles will never be profitable amid $13 billion in losses.
Ford’s announcements today can’t be said to have come out of the blue. Rumors of the F-150’s demise have been circulating for more than a month, and last week SK On ended its joint venture with Ford that was building a pair of EV battery plants in Kentucky and Tennessee.