The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy ...

Ford introduced employee pricing for all US buyers but dropped promotional financing options. Several Ford models also lost ...

While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

A new 'From America, For America' campaign touts the program alongside Ford’s commitment to building cars in the U.S.

The new auto tariffs are starting to ripple through the car industry. Stellantis, whose brands include Jeep, Chrysler, Dodge ...

Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, ...

Automotive giant Ford announced that it will be offering employee pricing to all of their shoppers in the wake of President ...

It took one day for Stellantis to join Ford in offering discounts on new vehicles as the auto industry grapples with the ...

With Trump's tariffs potentially adding thousands of dollars to the price of a new car, will Ford's latest promo lure people ...

Ford Motors' offer to prospective consumers applies to certain models and is in effect until June 2, the automaker announced.