Aside from the “Good Morning” message, it’s useful and serious. Open the “Lock Screen and AOD” (Always On Display) and tap the link for Now Bar in the middle. Pick the items you want included and make sure that the “Now brief” toggle is enabled when done.

This clever intelligence means the Galaxy S25 can now give users a customised daily briefing (called Now Brief), automatically retouch photos like a pro, and even chat back to owners like a real person via full integration with Google’s clever Gemini assistant.

Of course, the biggest difference here relates to the size of these two phones. The Galaxy S25 Ultra is huge, measuring 162.8 x 77.6 x 8.2mm and weighing a hefty 218g. The Pixel 9 Pro is much more pocketable, measuring 152.8 x 72 x 8.5mm and weighing 199g.