Toyota’s wild new ROX concept

Toyota’s wild new ROX concept: A rugged, open-air Land Cruiser
Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.
Toyota's Land Cruiser ROX Brings Soul To SEMA
Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.
Toyota's Open-Air Land Cruiser Concept Is an Incredible SEMA One-Off
With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the automaker set off to build an open-air concept version — one that pays homage to the FJ40 generation of Land Cruisers, which were available in roofless form.
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.
Toyota Land Cruiser Rox concept revealed with a soft top
Toyota will showcase a unique concept based on the Land Cruiser 250 that will debut at the SEMA Show 2024 (Specialty Equipment Market Association Show), which takes place every year in Las Vegas, USA.
Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?
Toyota removes the roof on the Land Cruiser with ROX concept
Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.
Toyota ROX Concept Chops the Top off the 2024 Land Cruiser
The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, and an eight-inch-wider track.
Toyota Land Cruiser ROX Concept Gets Morphed Into Production Off-Roader, Would You Buy It?
This virtual artist, better known as "Theottle" on social media, has resorted to CGI slicing and dicing the Land Cruiser ROX concept for the 2024 SEMA Show
Toyota Built A Convertible Land Cruiser For Your Wildest Overlanding Dreams
If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its own concept for SEMA, called the "ROX." Abbreviated for "Recreation Open eXperience" concept,
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