Matcha has been an integral part of Japanese tea ceremonies for centuries. Carefully crafted from shaded green tea leaves, ...

Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up ...

Boost your energy and protein with this dietitian-crafted vanilla-coconut matcha latte. This nutrient-packed drink is the ...

Discover the buzz around matcha in Cape Town as locals grapple with its pronunciation and health benefits. Join digital creator Kuhle Sonkosi on a humorous journey to understand this green tea trend.