Voortman, Second Nature

Second Nature to buy JM Smucker’s Voortman cookies business
The buyout encompasses the Voortman Bakery brand, its manufacturing facility in Burlington, Ontario, and about 300 employees.
Second Nature Brands Acquires Voortman From Smucker
Second Nature Brands LLC, a portfolio of better-for-you snacks and treats brands, today (Oct. 22) announced it has an agreement to acquire the Voortman cookie brand from J.M. Smucker Co. Price was $305 million in cash.
Second Nature Brands acquiring Voortman cookies
MADISON HEIGHTS, MICH. — Second Nature Brands is acquiring the Voortman cookie business from the J.M. Smucker Co. for approximately $305 million. The transaction includes a leased manufacturing plant in Burlington, Ont., and approximately 300 employees who will transition with the business.
J.M. Smucker sells Voortman cookie brand for $305 million
Orrville-based Smucker on Tuesday, Oct. 22, announced it has agreed to sell its Voortman cookie brand to Second Nature Brands, a snack maker controlled by CapVest Partners LLP, for $305 million in cash. The deal is expected to close in the third quarter of Smucker's current fiscal year, the company said.
The J. M. Smucker Co. Sells Voortman Cookies to Second Nature Brands
The J.M. Smucker Co., Orrville, Ohio, has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, a U.S.-based creator of premium snacks and treats controlled by CapVest Partners LLP.
Smucker sells Canadian cookie maker Voortman for US$305-million
Ohio-based Second Nature Brands to purchase the cookie maker in an all-cash deal, though it has said whether it will maintain Voortman’s Canadian operations and work force
J.M. Smucker to Sell Voortman Cookies to Buyout Firm CapVest
J.M. Smucker Co. agreed to sell its Voortman Cookies business to CapVest Partners-controlled Second Nature Brands for $305 million, as the US snack maker looks to focus on its core operations.
J.M. Smucker to sell Voortman cookies for $305M
The deal with Brownie Brittle's owner, Second Nature, is the latest effort by the CPG giant to refine its portfolio and concentrate on its biggest growth opportunities.
CapVest-backed Second Nature Brands to acquire Voortman Cookies for $305m
Second Nature Brands, which is backed by CapVest Partners, has agreed to acquire Burlington, Ontario-based Voortman Cookies, from The JM Smucker Co for $305 million. Headquartered in Michigan, Second Nature is a portfolio of better-for-you snacks and treats brands.
JM Smucker to divest cookie brand Voortman in $305 million deal
J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal. The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources,
J.M. Smucker Co. To Sell Its Voortman Cookie Brand - Quick Facts
The J.M. Smucker Co. (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands,
Makers of Sanders candy and Kar's Nuts snacks adds Smucker's cookie brand to portfolio
Second Nature Brands, parent company of the iconic Sanders Candy and Kar's Nuts brands is adding a cookie brand to its lineup ...
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Second Nature Brands in Madison Heights Reaches $500M in Sales with Acquisition
Second Nature Brands in Madison Heights, today announced it has entered into a definitive agreement to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction. Terms of ...