The Yango Tech Retail and ROOTS collaboration aims to optimise stages of the order lifecycle and enhance the customer shopping experience.

Cicero and Bernay's Tariq Al Sharabi delves into pushing past the transaction in this month's Matter of Fact.

PRCA MENA, the regional arm of the global PR body, has launched the 2025 edition of its Mental Health Survey, developed in partnership with YouGov and led by the PRCA MENA Mental Health Committee. The ...

Hearst Global Solutions (HGS), the international advertising division of one of the world’s largest lifestyle publishers, has appointed The Vantage as its official media representative across the ...

Thoburns, a leading reputation management consultancy specialising in private capital investors and high-growth companies, has appointed Maram Alkadhi as its Director. At Thoburns, Alkadhi will ...

Saudi Arabia’s King Salman Park Foundation, one of Riyadh’s four mega-projects, has appointed Simon Shaw, the former Chief Creative Officer at global communications agency Burson, as its Chief ...

The way people seek information and find – or are guided through – their path to purchase is changing rapidly. People are currently leaning into social and video platforms far more than traditional ...

As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client communications strategies.

SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for regional brands.

National Paints’ Sayegh shares how metro branding is redefining urban engagement and turning daily commutes into powerful brand moments.

Campaign Middle East wraps up all the top take aways from the Cannes Lions International Festival of Creativity 2025.

Those with a keen eye on news and advertisements – or, should we say, errors and mistakes within media and marketing – sent in a couple of interesting submissions to The Spin this month. Several of ...