The Purina brand and Golin Ketchum pair mainstream talent with native social reach to tackle everyday litter box ‘crimes.’ ...

Jon Cook, global chief executive at VML and global CEO of WPP Creative, is exiting the network after 30 years. Cook will ...

A 30-second spot that required 18 seconds of attention for brand awareness to register saw results across platforms that ...

The jarring new work by Mischief addresses maternal mental health treatment as part of the org’s longtime ‘Love, Your Mind’ ...

The CMO shares why brands must solve real business problems, tap into cultural capital and lean into anxiety as a driver for ...

Fresh off selecting a new creative agency, Chin shares lessons from Starbucks and luxury CPG, how UGC drives modern word of ...

As the dog days of summer were winding down, a survey found television audiences were already eagerly anticipating the ...

The former Dr. Squatch chief brand officer takes the marketing reins as the fast-casual chain expands nationally.

To mark the cofounder’s departure, the agency released a spoof infomercial for GPT Rich, a phone line that delivers his ...

Giant Spoon chief creative officer Ian Grody spotlights adrenaline-boosting work from Nike, Netflix, Lionsgate and Tansan ...

M&M’s spokescandies are no strangers to our TV screens. In “Screentime,” a new campaign from BBDO Chicago, the candy-coated ...

Dek: After naming artist Joaquina as its brand ambassador, E.l.f worked with Latina-led creative agency Croing on an original ...