Because they have so many products and users, Google’s account login and access processes are often fairly complicated, and this is never more clear than with Google AdWords. If you’re a small ...

It is possible to track the search engine, account, campaign, ad group, keyword, and so on, augmenting what is available from Google AdWords and Analytics reports. Why go to this additional effort?

A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.

Once you click Get started now on the AdWords home page, you’ll be prompted for a regular Google account or will get the option to set up a new one exclusively for advertising.

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of ...

Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords ...

Wouldn't it be convenient to modify your Google AdWords campaigns while you're offline? Fortunately, you can do that (and more) with the AdWords Editor.

Here are five relatively easy but essential steps to clean up your AdWords account to make better decisions and focus on the elements of the account that actually matter.

As is the case with Google's other services, the user interface for AdWords is clean and simple to navigate. Editing your company's name and other account details only takes a minute or two once ...

You might get some unhappy visitors… Filtering Your Google Places Feed in AdWords One way to handle location issues in AdWords is to filter your Google Places listings within each campaign.