Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.

It's estimated that this year alone, about 98 million Americans will scan a QR code with their phone. But while QR codes are convenient, experts say you need to pause before you scan.

Is there such a thing as animated QR codes? And could they work? Even those who may not know how exactly QR codes work have pretty much been exposed to them by now.

If you scan a bogus QR code and go to the linked site, you can be fooled into giving up passwords and sensitive date. Here's how to spot and protect yourself from fake QR codes.

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.