“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

If you buy something through my links, I may earn a commission. Let’s look through some new Amazon favorites! You know this list is always a great round up of whatever you’re shopping for. Tops, ...

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry unveils fresh fashion cores, often drawing inspiration from iconic 90s trends ...

It is hard to believe that we are approaching a decade since Kyary Pamyu Pamyu reignited international interest in Japanese kawaii with her 2011 hit song “Ponponpon.” Perhaps “reignited” is an ...

The street style in Japan is known for being vibrant, playful and eye-catching. And it's now beginning to influence British fashion too. Article continues below ADVERTISEMENT Kawaii, which in the ...

While self harm is a taboo topic around the world, in Japan, the stakes are higher. Though suicide is rampant, mental health is rarely discussed, and support systems are few and far between. For ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

It's joined the league of sushi, samurai and kimono: the word kawaii is now part of the global consciousness, with enthusiasts from Seattle to Stockholm embracing Japan's take on cuteness. Although ...