The Brookbush Institute continues to enhance education with new courses, a modern glossary, an AI Tutor, and a client pr ...

The Brookbush Institute continues to enhance education with new courses, a modern glossary, an AI Tutor, and a client program ge ...

A hypothesis based on years of business research in a particular area, then, helps you focus, define and appropriately direct your research. You won't go on a wild goose chase to prove or disprove it.

Null-hypothesis significance tests (NHSTs) have received much criticism, especially during the last two decades. Yet many behavioral and social scientists are unaware that NHSTs have drawn increasing ...

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and, more broadly, in the biomedical and social sciences.