Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Segmentation is the process marketers use to divide a large and diverse population of potential buyers into smaller, more homogeneous groups. These segments should be based on customer ...

How to Apply Qualitative Research to Your Segmentation and Personalization Strategy Next, use what you’ve learned in your qualitative research to identify a few segments to pursue.

Additionally, this approach could help companies save time and resources by automating the segmentation process. - Andres Zunino, ZirconTech ...

According to the latest study by Technavio, the global process analytical instrument market is projected to grow at a CAGR of nearly 4% until 2021.

Konstand added that while she believes workforce segmentation is a valuable tool in supporting real estate decision-making, it’s not necessarily a perfect prediction of the future and should therefore ...