AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snack Attack Snacks have taken over American ...

Pacvue is preparing for the next phase of ecommerce ad tech, and it’s doing so under a new chief executive. Rahul Choraria, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The ad market is “healthy and maybe unsustainably strong” this year, according to the latest report from Madison and Wall's ...

Amazon “garnered more share as a first-year upfront player than the competition,” one buyer says, referring to Netflix and ...

The initiative will kick off this month, and the IAB and MRC expect to have draft accreditation guidelines open for public ...

While you may have been making strides in diversity, equity and inclusion, your AI journey has the power to derail and ...

Artificial intelligence is touted as a one-size-fits-all solution. But Omnicom’s new generative AI assistant, Omni Assist, is more focused.

Relo Metrics, which began as GumGum Sports, measures sports sponsorships like brand and logo placements during a televised ...

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names ...

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices.