Tomas Vucurevic is the world's leading expert in ingredient branding, with over 30 years of experience in brand and marketing leadership roles. He spent nearly a decade as a Global Brand Manager for ...

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Download the First Look PDF About About Us History Awards Brands and Partners FAQs ISPO BEIJING ISPO SHANGHAI Visit Who Should Attend Why Visit What's On Agenda ISPO Leaders Summit Speakers Travel & ...

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About About Us History Awards Brands and Partners FAQs ISPO BEIJING ISPO SHANGHAI Visit Who Should Attend Why Visit What's On Agenda ISPO Leaders Summit Speakers Travel & Accommodation Apply For The ...

Less and less natural snow, more and more snow cannons, and yet more and more ski lifts: Winter sports are booming - despite more difficult conditions and a climate change that wants everything but ...

Patagonia's Nano-Air Ultralight Freeride Jacket is a groundbreaking midlayer designed to meet the rigorous demands of backcountry skiers and snowboarders. Designed as part of the PowSlayer Big ...

New technologies, investments, target groups: What trends are flowing through the latest Sportstech trend reports - and what data and figures show this? We took a closer look at eight trend reports, ...

No ISPO Munich without inspiring speakers. From tennis legend Andre Agassi and athletics icon Malaika Mihambo to the brothers Alexander and Mischa Zverev and coaching ace Julian Nagelsmann: these ...

Remember hauling ice and ending up with a cooler full of water? Not anymore. The CFX5 keeps your food fresh without the mess. The series takes everything that made the award-winning CFX3 line a ...

Minimizing fabric waste, focusing on mono-materiality, and ease of repair - these were Peak Performance's priorities when designing the Elevate Liner Hood. The result is more than impressive in terms ...

Sports sponsorship once began with the labeling of jerseys, boards and ballpoint pens. Today, social media, sustainability aspects and many new sponsorship activations are standard. Hans-Willy Brockes ...