Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.

Major email providers later supported Brand Indicators for Message Identification (BIMI) to incentivize DMARC adoption, requiring senders to verify logo ownership through mark certificates. Common ...

After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.