Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...

As AI impacts early career roles and succession planning doesn’t seem to be a priority, the shape of marketing careers from ...

Taylors of Harrogate marketing director Dom Dwight will take on the newly created role of strategy and innovation director as the Yorkshire Tea owner seeks to position itself for the future. Dwight ...

Marketers often preach the value of consistency so how is it that a brand like Boots can be on its third brand positioning in five years?

Nike has credited the increased momentum of its digital business for a 16% surge in revenue and says it expects digital to be its leading channel for growth this year. Speaking on an investor call ...

More than ever B2B brands are putting social media at the heart of their marketing strategy, from celebrating employees to ...

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

I’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubator The Garage, before he is bemoaning everything that is wrong in the ad industry today. Across the table, he ...

Tesco Media, the retail media arm of Tesco, is increasing investment in creative effectiveness as it marks 30 years of Clubcard, unveiling a series of new tools and ad formats to help brands connect ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...

Fred Olsen Cruise Lines has appointed former Compare the Market marketing boss Mark Vile as its new CMO. Joining 24 November, Vile will be responsible for leading marketing and will report directly to ...