How did the Australian Open execute their first NFT drop? What technology beyond blockchain went into the overall delivery? How did the NFT’s help deliver a new form of engagement from fans?

SportsPro editor at large Eoin Connolly talks to Casper Stylsvig, the chief revenue officer at celebrated Italian soccer club AC Milan. They discuss how the Serie A pace-setters have adapted ...

As Sin City prepares to welcome an estimated 330,000 visitors for Super Bowl LVIII, SportsPro breaks down all the key commercial details there are to know about the NFL’s champion-crowning matchup.

In December 2022 Google’s YouTube secured the rights to the highly sought after NFL Sunday Ticket. A landmark deal that signals how Big Tech is reshaping the market for live sports rights. In this ...

How are the expectations of fans evolving in a more digital world? What technologies are the DFL leveraging to deliver a more engaging experience? Where do the DFL see the future of sports heading ...

The global motorsport industry is experiencing huge international transformation, highlighted by the addition of new circuits and races in international markets. In this interview session, CEO’s from ...

Major sporting events have the ability to uplift entire cities, communities and economies. But how can this positive impact be sustained long after the athletes and fans have left town? Hear how three ...

APAC’s mobile-first fanbase offers huge opportunities for those willing to embrace digital. Hear from those harnessing social media platforms and interactive content to connect with fans, both locally ...

The success of the 2023 FIFA Women’s World Cup has left an enduring legacy on Australia and has empowered a new generation of athletes and fans. Discover how Football Australia are redefining the ...

Explore the transformation of viewer experiences in sports broadcasting through personalisation and engagement. Discover the latest methods for delivering tailored content and amplifying viewer ...

How to transform traditional linear content into an immersive and engaging environment. Integrating new monetisation channels such as gamification, e-commerce and betting. Using AI and ML to ...