This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

Restaurants in China are closing at an accelerating rate as consumers rein in their spending, a situation that appears unlikely to improve because of mounting concerns over an extended period of ...

UK high street retailers Marks & Spencer and John Lewis are both introducing AI tools to drive sales, with the latter using the technology to bring back its distinctive “never knowingly undersold” ...

Some large American companies – among them Ford, Molson Coors, and Lowe’s – are pulling back from providing workplace data to an index that promotes LGBTQ+ policies, an indication that brands are ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Lifebuoy Pride was first introduced in 2021 under a COVID-19 context that focused more on Safety in Love for the LGBT community. With the successful launch, #Safety4All has become one of... We’re long ...

Skincare brand Dove promoted awareness around the importance of breast cancer screening for family members of current patients in Vietnam. Dove relaunched its winning variant in the market – Dove ...

P/S is the leading toothpaste brand in Vietnam, boasting 76% market penetration and daily usage in 22 million households. Established in 1975, P/S aims to eradicate oral diseases in Vietnam by ...

Royal Mail is the UK's greenest delivery partner due to mostly on-foot deliveries. As a result, it produces half the CO 2 per parcel of any of its competitors. It wanted to share the message to open ...

Global food corporation Cargill partnered with brand transformation studio TRIPTK to develop a multi-method strategic framework to inform its innovation roadmap in early life nutrition (ELN) and to ...