“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their ...