Cars have "birthdays," too.The day a car is released is the very moment it is born into this world. The manufacturer is its ...

Now, Alpina has left its mark on plenty of BMW models over the decades, and will continue to do so, but is the X6 on that ...

BMW restructures its product strategy by cutting 20% of staff to prioritize a high-margin U.S. flagship SUV and an ...

Alpina Roadster V8 is bidding at $175,000 with no reserve on Bring a Trailer. Here is how that compares with Hagerty values for the Alpina and the standard Z8.

The German automaker BMW is preparing a serious restructuring of its product range, combining expansion in key segments and strategic reduction of less profitable models. During the special event for ...

The Bovensiepen Spider is a 430bhp BMW Z4 with Alpina DNA, Frank Stephenson styling, a 183mph top speed and a £99,000 price ...

Fewer employees, more artificial intelligence, a streamlined product range and models tailored to different markets.

BMW began battery production in Bavaria and unveiled a restructuring with about 8,000 job cuts, while cutting its 2026 ...

The X7 may soon have a larger sibling as BMW looks to add a US-focused SUV while adjusting production and its broader global ...

BMW has announced the first new standalone BMW Alpina model will be launched in 2027. Details of the car are largely under ...

BMW plans to restore margins by simplifying its business, cutting costs and selling more expensive cars, according to ...

BMW aims to return to its former strength with fewer models, management cuts, the use of AI, and a new electric car.