In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

While the German budget supermarket usually operates with a 'once they're gone, they're gone' attitude, it appears they have ...

BEAUTY fans are rushing to Aldi Ireland for an “intense volume” dupe of a viral mascara after it landed in the middle aisle. The budget-friendly alternative for Benefit’s Badgal ...

First up is MCo's $14.99 Flawless Glow Luminous Skin Filter, which shoppers say is a dupe for Charlotte Tilbury's $49 ...

The UK supermarket has launched a budget-friendly alternative to the popular Karcher high-pressure washer, giving shoppers a chance to bag a powerful tool for a fraction of the price of its rivals.

While linen sprays can turn a bed into a cozy, fragrant cocoon—perfect for dreaming of lavender fields—Allure editors believe ...

The e.l.f. Halo Glow Liquid Filter ($18 CAD) is a dupe for the viral Charlotte Tilbury Hollywood Flawless Filter ($66.50 CAD), with nearly the same formula that blends in just as well on your skin.

In reality, a cosmetic bag and a bathroom cabinet full of Charlotte Tilbury, Giorgio Armani and La Prairie doesn’t come cheap, so we’ve tried and tested some of the beauty industry’s best-kept secrets ...

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