Cloudflare’s new model is an attempt to put the control of online content back into the hands of its original creators and owners. It follows a similar attempt by Creative Commons, which recently unveiled a new framework meant to compensate creators when their work is used for AI training.

Cloudflare is giving creators control over their content, allowing them to charge or block AI web crawlers from accessing their sites.

The internet architecture provider will also let some publishers make known AI scrapers pay to crawl their sites.