Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.
Google expands campaign total budgets, tests Direct Offers in AI Mode, and updates Shopping promotion policies, reshaping how ...
In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a ...
Pvbit. You may not be able to pronounce it, but you had better remember it. PVBIT stands for the five things that email marketing must have for a successful B2B or fundraising application. Permission: ...
On August 17, 1964, I started my first job as a copywriter for Prentice-Hall. By 9:30 that morning, I was handed a set of guidelines written by Richard Prentice Ettinger himself. One of the ten rules ...
Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that ...
In a settlement announced on Jan. 5, DPU announced that Direct Energy Services, a third-party competitive electricity supplier in the state, had agreed to pay more than $100,000 in penalties and halt ...
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