Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

Forward integration empowers businesses to control distribution, streamline operations, and eliminate intermediaries. Learn ...