Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Johnny Depp Smiles on Red Carpet at London Premiere of “Modi”, the First Film He's Directed in Over 20 Years Copper now costs ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Rewiring marketing mindsets for the generative AI revolution It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn’t technology — it’s mindset.

The latest news and updates on influencer marketing for industry professionals.