The AI model, powered by Ipsos Facto, enables brands to quickly understand how audiences will likely react to their ...

Three emerging creatives will receive a career-defining opportunity through Creative LIAisons learning academy.

NeoNiche Integrated Solutions has named Sandeep Mishra as the new chief creative officer. With 25 years of experience in ...

The ad industry is reeling from the collapse of the visual effects giant and its advertising arm The Mill. Green Square ...

As AI continues to evolve, Bold Group’s Saud Saadoun looks at if the Saudi industry is automating creativity or empowering it ...

FMCG giant Marico has invited pitches from creative agencies and influencer marketing agencies for their new beauty and ...

Jonathan Akiki is Hook Creative Studio’s new creative director.The announcement:Hook Creative Studio has landed a big fish in ...

If there are two phenomena that stand out in the creative industry’s whirlwind of change in the last few years, they would be ...

The Creative Awards, first launched in 2023 with the backing of creative experts, is back to showcase more of the region’s ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...