Want to outrank your competitors and drive a massive boost in sales? Start by focusing on the power of unboxing — a moment so exciting, it has the potential to go viral across social media. Just like ...

Add a personal and creative touch to your Christmas tree this year by crafting DIY New Year's toys from foamiran. Foamiran, a soft, moldable material, is perfect for creating unique and festive ...

For the first time, an IP created in China has become a global consumer craze. And it happened entirely without central ...

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A plurality of Americans, 42%, would pay more for toys manufactured in the US, according to a new YouGov poll. It comes after Trump said dolls could cost more.

Hay fever expert issues warning over soft toys which could make kids' allergies worse A leading GP has offered his expert advice on relieving the symptoms of hay fever in youngsters this spring, ...

Indulge in the calming world of soft toys as they come to life with the soothing magic of ASMR. Watch as plush, huggable creations are carefully crafted and manipulated, each sound designed to ...

A soft toy snatcher who stole £3,000 of Jellycat figures from garden centres has been spared jail. Ruby Smith stashed the sought-after collectibles in her bag, her clothes and even a child's pram ...

Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the popular Squishmallows soft toys to develop a product line inspired by ...

Young adults are powering a surge in sales of "squishy" toys, the latest craze. The toys-for-adults market is now estimated to be worth £1 billion in the UK. Last month, data released by market ...