A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

Discover how the latest POPIA guidance expands direct marketing rules to include phone calls & voice messages. Stay ahead on ...

Although the rupee faces challenges like depreciation risks, inflationary pressures, and external debt exposure, growing foreign exchange reserves and increasing foreign direct investment (FDI ...

Standing orders can be simpler than direct debits, mainly because the business is not involved in claiming payments from you, but offer less consumer protection. At set times, your bank just sends the ...

Simultaneously, FinTech firms are redefining advertising by integrating financial services with marketing strategies, enabling precise targeting and innovative solutions. These developments ...

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has sparked debate in the direct marketing sector. A key point of contention is whether telephonic calls fall under the definition of electronic communication. Some argue this interpretation conflicts ...

Can you keep up? A decade ago, marketing had a rhythm. Campaigns were planned months in advance, media buys were locked in early and agencies had the luxury of time to refine and perfect creative ...

Search Engine Land » Guide » What is PPC – Pay-Per-Click marketing? Chat with SearchBot ... or cost-per-thousand-impressions (CPM) basis, meaning that the advertiser pays each time the ad ...

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at ...