In an era dominated by digital marketing, direct mail remains a powerful and effective way to connect with customers on a ...

With the rise in postage rates, now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.

Three special words dominated the 90s: You’ve got mail! I don’t know about you, but back then I got a flutter of excitement when I dialed up AOL and checked my emails.

Casey Hendrick has been appointed Chief Executive Officer of United Direct Solutions (UDS), a leader in data-driven direct ...

Headquartered in Marietta, Georgia, UpSwell is a provider of direct mail and digital marketing services. Eric Goodstadt serves as CEO of UpSwell. “We are very excited to complete this highly ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail isn’t a set-it-and-forget-it strategy ... Ensure Your Goals Are Supported Your entire team needs to be on board with your goals. Marketing, sales, and customer service teams should all ...

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

The tactile nature of direct mail makes it more memorable than digital advertising. A beautifully designed postcard or brochure has the potential to linger on a recipient’s desk or fridge ...

Romanian airline AnimaWings will operate direct flights between Larnaca and Bucharest three times a week – on Mondays, ...