As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

Now picture a revamped marketing strategy that homes in on local relevance ... a competitive bid’s “blackout” period, where direct communication with the client is off-limits.

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...